digeratiLABS
Shaping the future face of Technology...
// Welcome To Digerati Labs
// Persuasive Technology
// Persuasive Technology in action!
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At Digerati Labs we bring together computer scientists, graphic/web designers, engineers, social scientists, and the digerati community with a collaborative focus on building persuasive technologies that shape the future face of technology.
The success of emerging technologies such as Facebook, the iPhone, and thetruth.com have turned these technologies into more than tools that allow you to connect with friends and family, be productive, and bring about awareness, into tools that can also persuade (but not through coercion) and bring about social and behavioral change. Dr. BJ Fogg puts it this way:
"Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be."
BJ Fogg Stanford Persuasive Technology Lab
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